Manufacturers

    Every scope a brand makes, at a glance.

    See what sets a brand's scopes apart, what you get as the price climbs, and which one is right for your hunt.

    ◆ Manufacturer

    Burris Optics

    A 50-year Colorado optics name under Beretta. This line is built by Guide Sensmart in Wuhan and covered for 3 years, original owner only.

    Lineup
    3 scopes
    Price band
    $1,499.99 – $3,499.99
    Sensors by
    Guide Sensmart
    Warranty
    3-yr (thermal)

    Burrisall 3 scopes, line by line

    Screen (the display you look at):HD 1024×768FHD 1920×1080QHD 2560×2560 micro-OLEDLRF built-in rangefinderDUAL FOV switchable dual lens (wide + long)
    The numbered chip is the sensor inside the scope — its class, from the real core (native resolution and NETD live on each product page) — not the screen.
    ◆ The sensors inside

    What Burris builds on

    No other brand on our board sells a scope on Burris's sensors — its GST sensors appear nowhere else.

    $0$2,500$5,000$7,500$10,000Burris BTS35 v3 640 — $3,500 · 35mm lens640×480 12µm · 40mKGST · 1 Burris scope · no other brandBurris BTS35 v2 — $1,500 · 35mm lensBurris BTS35 v3 — $2,000 · 35mm lens400×300 12µm · 40mKGST · 2 Burris scopes · no other brand
    Burris scopes at street price — colored by sensor class
    How the lineup is built

    3 names, 3 pictures, 1 packages

    Every Burris is a picture wearing a package. The picture comes from the sensor and the lens. The package is the line — the screen, the body, the rangefinder — and the price. The model name tells you the package, not the picture.

    3
    names on the shelf
    what you're shown
    strip the packaging
    3
    builds
    sensor + lens · the picture
    dressed as
    1
    packages
    screen, rangefinder, body · the price

    One system, sold by the lens. Every Burris here is one system: the sensor and the lens set the picture, the trim sets the price.

    ◆ Behind the name

    Who you're actually buying from

    Who makes the sensor
    Guide Sensmart (Wuhan · China)

    Burris brands the sensor "Cybercore" and discloses nothing about it. FCC filings show the devices are built by Wuhan Guide Sensmart — the same builder behind sibling Beretta brand Steiner's thermal line. No sensitivity figure is published on any Burris thermal page.

    Strengths

    • An established brand with Beretta backing, the BurrisConnect app, and a quick-detach mount included on the current scopes.
    • One genuine 640-class flagship at a fair price — $4,200 where comparable mid-tier 640s land.
    • Real support infrastructure: a US dealer network and walk-in service at the Greeley, Colorado facility.

    Cautions

    • The trap: Burris's lifetime warranty explicitly excludes thermal. Thermal gets 3 years, original owner only, receipt required.
    • Most of the line runs a 400×300 sensor — a class below the 640 standard rivals quote — and no sensitivity figure is published.
    • "Cybercore" is Guide Sensmart-built hardware Burris never discloses; the US-made history applies to riflescopes, not this line.
    Founded 1971HQ Greeley, COStaff not disclosed

    Lines run from the flagship at the top down to the entry models, and within each line the priciest sits first. Prices are current street prices.

    ◆ Where to buy

    Who sells Burris

    6 stores list Burris scopes today, and their prices differ — on a typical Burris scope the cheapest store is about $800 below the most expensive. Each scope’s own page lists its stores with the current price, shipping, and return terms. EuroOptic and Scopelist share one owner, so they count as one store.

    Sport Optics
    3 of 3
    MidwayUSA
    2 of 3
    Camera Land NY
    1 of 3
    Sportsman's Guide
    1 of 3
    EuroOptic / Scopelist
    1 of 3
    Sportsman's Warehouse
    1 of 3